What Defines a Good Link?
Type of placement
The type of link placement is your go to guideline when assessing link quality. Think of it this way – the more resources you invest (time, research, communication, content, etc.) the higher the link quality.
Poor QualityLinks in comments
Medium QualityDirectory Listings
High QualityGuest Post Links
Links published on reputable, trusted websites
Let’s go back to the previous paragraph, did you read it?
Good links, in metrics and nerd stats
- DR (Domain rating) – is a metric that shows the relative strength of a website’s backlink portfolio. It goes 0 – 100 and scales logarithmically, meaning, it grows fast from 0-35, and then it slows down. A good link is anywhere above DR 45.
- Organic traffic – any website that has over 400 organic traffic in Ahrefs is okay.
- RP/RD Ratio (The number of outgoing links a website has) – A backlink from a domain or from a web page that links to hundreds of other URLs is less valuable than the one with just a few. The perfect ratio is 5:1 but again, this may vary based on the website size.
- “Dofollow” vs “Nofollow – links marked as “Dofollow” are preferable. However, if you have a chance to get a no-follow link from a high-quality website, then go for it.